A blog with good information, clear writing and solid promotion does you no good if it doesn\u2019t reach the right audience.
\nThe wrong audience for your site isn\u2019t likely to produce horrific results, but it might create one of the worst possible outcomes for your business \u2026 nothing at all. Here are five things to look for that indicate your blog isn\u2019t reaching your intended audience:<\/p>\n
1. Inbound Traffic From Random Sources<\/em><\/strong> 2. High Bounce Rate<\/em><\/strong> 3. Traffic Spikes<\/em><\/strong> 4.Off-Kilter Comments<\/em><\/strong> 5. Low Conversion Rate<\/em><\/strong> A blog with good information, clear writing and solid promotion does you no good if it doesn\u2019t reach the right audience. The wrong audience for your site isn\u2019t likely to produce horrific results, but it might create one of the worst possible outcomes for your business \u2026 nothing at all. Here are five things to …<\/p>","protected":false},"author":1,"featured_media":1067,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"gallery","meta":{"footnotes":""},"categories":[1],"tags":[229,228],"class_list":["post-1383","post","type-post","status-publish","format-gallery","has-post-thumbnail","hentry","category-unrecognized","tag-blogger","tag-blogging","post_format-post-format-gallery"],"yoast_head":"\n
\nSite statistics will tell you what pages your visitors were on immediately prior to coming to you. Random number strings, unrelated sites and known link farms indicate sources of less invested visitors.<\/p>\n
\n\u201cBounce rate\u201d is the percentage of visitors who view only one page before leaving your website. Some of these will represent die-hard fans who drop in regularly checking for updates. Most, however, represent people who showed up and left from lack of interest.<\/p>\n
\nIf you get a single day or weekend of high traffic followed by nothing, that traffic probably consisted of the wrong people. It came from a single post that went viral, or an effective publicity initiative \u2014 not from engaging the people your blog is aimed for.
\nIt\u2019s worthwhile to look at what caused the spike, though. It may point you toward ways to attract the right readers using similar methods.<\/p>\n
\nRead the comments on your blog. Are they engaged and interested? Do they expand the conversation? Or are they link bait or a single meaningless line? A lack of high-value comments is a sure sign that you\u2019re failing to attract visitors who care about what you have to say.<\/p>\n
\nIf you get 10,000 visitors each day, but no subscriptions or sales, you\u2019re reaching the wrong people. This seems fairly obvious, but many beginning bloggers will look only at their traffic, without considering conversion rate \u2014 or even including an opportunity to buy or subscribe on each page.<\/p>","protected":false},"excerpt":{"rendered":"